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In this video, I go over the exact eCom marketing strategies we use at my agency to gain incredible results for our clients. Not only that, we also go over the tactics we combine with the strategy to achieve breakthrough results. View the full strategy here:
![Google Ads: Break-Even ROAS Calculator [Free Download]](https://cdn.prod.website-files.com/65a7a90383a05d44508fe78b/66002627e2ebce24aa13c163_maxresdefault2.jpeg)
Download the framework here: https://docs.google.com/spreadsheets/...
In this video, I go over how I set up Performance Max campaigns for ecom clients. This covers each step you need to do along with some of the tips and tactics I use to make sure my campaign will perform well.
I go over the strategy, creating the ad copy and setting up the campaign itself.
00:00 The Steps
00:40 The Strategy
02:35 Performance Max Ad Copy Framework
04:00 Campaign Settings
05:30 Bidding & New Customer Acquisition
07:50 Creating The "Master" Asset Group
09:00 Asset Group Images
09:57 Asset Group Video
11:27 Asset Group Ad Extensions
13:20 Search Themes
15:00 Audience Signal
17:57 Publishing
18:52 The Listing Group
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In this video, I go over exactly how I use Performance Max campaigns to improve my search campaign results. The secret is harvesting the search categories that are shown in the Insights tab and recycling these into your search campaigns as new keywords and ad groups.
In my opinion, these are better than the keyword research planner as they are much more specific than what is shown in the keyword planner. A bonus point is that you can also recycle these into the search themes of your Performance Max asset groups to improve the targeting of these further.
In this video, I go over the exact eCom marketing strategies we use at my agency to gain incredible results for our clients. Not only that, we also go over the tactics we combine with the strategy to achieve breakthrough results. View the full strategy here: