Download the framework here: https://docs.google.com/spreadsheets/...
In this video, I go over how I set up Performance Max campaigns for ecom clients. This covers each step you need to do along with some of the tips and tactics I use to make sure my campaign will perform well.
I go over the strategy, creating the ad copy and setting up the campaign itself.
00:00 The Steps
00:40 The Strategy
02:35 Performance Max Ad Copy Framework
04:00 Campaign Settings
05:30 Bidding & New Customer Acquisition
07:50 Creating The "Master" Asset Group
09:00 Asset Group Images
09:57 Asset Group Video
11:27 Asset Group Ad Extensions
13:20 Search Themes
15:00 Audience Signal
17:57 Publishing
18:52 The Listing Group
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
In this video, I go over exactly how you can see your competitor's ads not just on YouTube, but on search and display. I explain how you can get to the Google Ads Transparency Centre and see everything they are advertising.
Plot twist, it is easy!
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Why listen to me?
My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)
Copy & paste the framework from here:https://docs.google.com/spreadsheets/...
Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...
This is the exact framework I use (and you can too) to create Google ads Descriptions that include the persuasive elements needed for high-converting and clickable ads.
Timestamps:
00:00 Introduction
00:32 Descriptions breakdown
02:56 Description 1: Offer & Scarcity
03:27 Description 2: Key features/ benefits & Social proofing
04:20 Description 3: Value proposition & Call to action (CTA)
Please let me know of any other marketing tutorials, practices, or frameworks you would like to see :)
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here:
https://calendly.com/growfmarketing/3...
- Google Ads Editor: The Quickest Way To Create A Search Campaign (2023)