If you would like to me manage your own Google or Facebook Ads account, then please get in touch here:
https://calendly.com/growfmarketing/3...
- Google Ads: 4 Essential Templates To Use For Campaigns (Free Download)Find the frameworks here:
In this video, I go over my ESSENTIAL tips for creating high-quality leads through Performance Max campaigns. Previously, Pmax has been given a bad rep for generating low lead quality, however, from years of experimentation using these tactics means you can really improve your lead quality and integrate the campaign type into your strategy.
My top tips are as follows:
00:00 - Intro
00:45 - Follow a lead gen campaign structure
03:15 - Maximise your image and video assets
04:20 - Maximise your search themes, initially from the keyword planner then further populate them from high-converting search terms in the insights tab of the pmax campaign
05:00 - Use customer lists of existing CUSTOMERS if you can. Not leads, but customers only.
05:50 - Use offline conversions: value-based bidding in combination with all lead statuses uploaded and with Monterey value assigned
07:40 - Use a brand exclusion
08:10 - Bid for new customers- Exclude existing leads
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
Why should you use a CSS for Google Shopping ads?
Well, the main reason I use a CSS with clients is for the (up to) 20% cheaper CPC you can gain from using a CSS.
You can also get other benefits like product title and description optimisers with the merchant.
It is worth noting that this is only available for qualifying EU countries which are:
Austria
Netherlands
Belgium
Norway
Czech Republic
Poland
Denmark
Portugal
Finland
Romania
France
Slovakia
Germany
Spain
Greece
Sweden
Hungary
Switzerland
Ireland
United Kingdom
Italy
However, you should weigh up the monthly cost which is around 40 euros, in comparison to how much you are spending on Google Shopping. However, in most cases, it will be a no-brainer.
Oh and it stands for - Comparision Shopping Service
Work with my agency:
If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here:
https://calendly.com/growfmarketing/3...
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This video shows how I layout approach the Interests & Detailed Demographic section of Google Ads Performance Max Audience Signals.
The key is to keep it specific and relevant to your product or service. Then, once you have collected some data, use the insights tab to add in "indexed" audiences to the mix.