If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
In this video, I outline the 5 stages a consumer goes through before making a purchase.
This consists of the following:
- Problem recognition
- Information search
- Alternative search
- Purchase decision
- Post-purchase evaluation
This video only explains the 5 stages. I have another video on my channel that goes over the marketing and website needs you should have in place to give the consumer everything they need to convert.
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Why listen to me?
My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)
Copy & paste the framework from here:https://docs.google.com/spreadsheets/...
Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...
This is the exact framework I use (and you can too) to create Google ads headlines that include the persuasive elements needed for high-converting and clickable ads.
Timestamps:
00:00 Introduction
00:51 Headlines breakdown
03:25 Headline 1-4: Search keywords
03:39 Headline 5: Brand name & Service
04:15 Headline 6: Asking a question
04:32 Headline 7-10: Keyword benefits
05:38 Headline 11-12: Social proofing
06:18 Headline 13: Scarcity
06:45 Headline 14-15: Call to action
Please let me know of any other marketing tutorials, practices, or frameworks you would like to see :)
In this video, I go over exactly how I use Performance Max campaigns to improve my search campaign results. The secret is harvesting the search categories that are shown in the Insights tab and recycling these into your search campaigns as new keywords and ad groups.
In my opinion, these are better than the keyword research planner as they are much more specific than what is shown in the keyword planner.
A bonus point is that you can also recycle these into the search themes of your Performance Max asset groups to improve the targeting of these further.
Please comment below any other tutorials or videos around marketing that you would like to see!
Google Ads: Break-Even ROAS Calculator [Free Download]
Download the calculator here: https://docs.google.com/spreadsheets/...
Use this break-even ROAS calculator to work out exactly what ROAS you need to achieve in order to break even with your advertising costs.