January 18, 2024
How much should you be spending on Google ads? (Lead Gen Calculator)
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
Download the Google Ads performance predictor here: https://docs.google.com/spreadsheets/...
In this video, I go over the metrics to can expect to achieve based on your ad spend on Google Ads. To make this as realistic of a forecast as possible, you will need the following metrics:
- Ad spend
- CPC
- Website CVR
- Lead to customer CVR
- Average deal value
Then based on conversion rates and CPC we can forecast your results. However, please bare in mind that scaling spend infinitely won't return the same ROAS, it will begin to come down, the more you spend.
Related Videos
How To Hire The Right Marketing Agency (5-Step Checklist)
Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...
How To Hire A Digital Marketing Agency - This video covers 5 crucial areas to consider when choosing an agency. Some you definitely wouldn't have thought of. I've worked in marketing for the past 4 years and inside 3 different marketing agencies so have the inside scoop from me.
Time stamps:
00:00: Introduction
00:28: Why listen to me?
01:08: Why you get burnt by agencies
04:58: Checklist #1 - case studies
06:18: Checklist #2 - research the account executive
08:44: Checklist #3 - what is their creative testing strategy
10:17: Checklist #4 - agency resources
11:56: Checklist #5 - your contract
Please let me know of any other marketing tutorials, practices or frameworks you would like to see :)
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Facebook/ Google Ads: 4 Essentials Before Spending $$ Money
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Why listen to me?
My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)
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Creating A Performance Max Campaign: The Ultimate Guide (ecom)
Download the framework here: https://docs.google.com/spreadsheets/...
In this video, I go over how I set up Performance Max campaigns for ecom clients. This covers each step you need to do along with some of the tips and tactics I use to make sure my campaign will perform well.
I go over the strategy, creating the ad copy and setting up the campaign itself.
00:00 The Steps
00:40 The Strategy
02:35 Performance Max Ad Copy Framework
04:00 Campaign Settings
05:30 Bidding & New Customer Acquisition
07:50 Creating The "Master" Asset Group
09:00 Asset Group Images
09:57 Asset Group Video
11:27 Asset Group Ad Extensions
13:20 Search Themes
15:00 Audience Signal
17:57 Publishing
18:52 The Listing Group
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