
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
Download the Google Ads performance predictor here: https://docs.google.com/spreadsheets/...
In this video, I go over the metrics to can expect to achieve based on your ad spend on Google Ads. To make this as realistic of a forecast as possible, you will need the following metrics:
- Ad spend
- CPC
- Website CVR
- Lead to customer CVR
- Average deal value
Then based on conversion rates and CPC we can forecast your results. However, please bare in mind that scaling spend infinitely won't return the same ROAS, it will begin to come down, the more you spend.
In this video, I go over my ESSENTIAL tips for creating high-quality leads through Performance Max campaigns. Previously, Pmax has been given a bad rep for generating low lead quality, however, from years of experimentation using these tactics means you can really improve your lead quality and integrate the campaign type into your strategy.
My top tips are as follows:
00:00 - Intro
00:45 - Follow a lead gen campaign structure
03:15 - Maximise your image and video assets
04:20 - Maximise your search themes, initially from the keyword planner then further populate them from high-converting search terms in the insights tab of the pmax campaign
05:00 - Use customer lists of existing CUSTOMERS if you can. Not leads, but customers only.
05:50 - Use offline conversions: value-based bidding in combination with all lead statuses uploaded and with Monterey value assigned
07:40 - Use a brand exclusion
08:10 - Bid for new customers- Exclude existing leads
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...
This video goes over 3 campaign types that every service-based business should be using on Google ads. Included is a live example of these 3 campaign types for a dentist based in Bristol.
It shows why keyword research is so important for these campaign types as we started with only a few ad group ideas and ended with 10 x more!
Timestamps:
00:01 - Introduction
00:33 - All 3 campaigns explained
00:55 - Title campaign explained in detail
03:10 - Specific services campaign explained in detail
03:57 - Competitor campaign explained in detail
04:56 - Title campaign live keyword research example
12:56 - Specific services campaign live keyword research example
23:34 - Competitor campaign live keyword research example
27:18 - Summary
Please let me know of any other marketing tutorials, practices or frameworks you would like to see :)
In this video, I go over exactly how I use Performance Max campaigns to improve my search campaign results. The secret is harvesting the search categories that are shown in the Insights tab and recycling these into your search campaigns as new keywords and ad groups.
In my opinion, these are better than the keyword research planner as they are much more specific than what is shown in the keyword planner.
A bonus point is that you can also recycle these into the search themes of your Performance Max asset groups to improve the targeting of these further.
Please comment below any other tutorials or videos around marketing that you would like to see!