If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍- Why listen to me?

My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)

Find the framework here: https://miro.com/app/board/uXjVPWzgRs...

‍This video explains the variables that go into a successful marketing campaign on Facebook, Google, TikTok etc.

The aim of this video is to highlight the importance of the work outside of the marketing campaign itself that dramatically influences the success of your Facebook, Google or TikTok ads campaign.

If you can’t compete on budget, like many of us, then you can definitely compete on quality. Both inside the campaign and outside.

This video goes over 6 essentials you should be doing to improve the ROAS potential from your Google Ads Performance Max campaign for ecom.

This is based on my experience of working on the campaign type and racking up over £5 million in ad spend.

In summary, they are:

1. Good Merchant Centre health

2. Feed optimisation

3. Product reviews

4. Campaign structure

5. Asset group testing

6. Product testing

This video breaks down exactly how I structure an Audience Signal for a Performance Max campaign to maximise ROAS.  Covering the 3 main sections that make up the Audience Signal: Custom Segments, Your Data And Interests & Detailed Demographics.