How much should you be spending on Google ads? (Lead Gen Calculator)

How much should you be spending on Google ads? (Lead Gen Calculator)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

Download the Google Ads performance predictor here: https://docs.google.com/spreadsheets/...

In this video, I go over the metrics to can expect to achieve based on your ad spend on Google Ads. To make this as realistic of a forecast as possible, you will need the following metrics:

- Ad spend

- CPC

- Website CVR

- Lead to customer CVR

- Average deal value

Then based on conversion rates and CPC we can forecast your results. However, please bare in mind that scaling spend infinitely won't return the same ROAS, it will begin to come down, the more you spend.

Watch Video
Do Performance Max Campaigns Use Keywords? Explained

Do Performance Max Campaigns Use Keywords? Explained

Work with my agency:

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://calendly.com/growfmarketing/3...

----------------------------------------------------------------------------------------------------------

This video explains how Google Performance Max campaign use keywords in order to put the right ad in front of the right user. I also go over how you can input keywords in order to improve campaign performance and maximise your ROAS.

Access the framework here: https://docs.google.com/spreadsheets/...

Watch Video
Google Ads: Performance Predictor (eCommerce)

Google Ads: Performance Predictor (eCommerce)

Work with my agency:

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://calendly.com/growfmarketing/3...

----------------------------------------------------------------------------------------------------------

Google Ads: Performance Predictor (eCommerce)

Download the calculator here: https://docs.google.com/spreadsheets/...

Use this performance predictor in order to find out the return you can expect from your Google ads.

In order for this to work, you will need to understand a few metrics about your website before. However, you should be able to find these within your GA4 or on the Google ads platform. These are:

. Your website conversion rate

. Your average order value

. The average CPC for your campaigns

Watch Video