September 1, 2023

Pmax : 3 Ways To View Asset Group Performance

Pmax : 3 Ways To View Asset Group Performance

Work with Growf - the eCommerce marketing agency:

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://www.growfmarketing.com/

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3 Ways To View Asset Group Metrics in Google Ads Performance Max

The top 3 ways I like to view asset group performance are as follows:

1. Select asset groups and then go onto the table view at the right-hand side of the screen.

2. view the listing groups within your pmax which shows each asset group and its performance.

3. upload a Google Ads script to your account which gives you asset group performance data and also where the spend is going across video, shopping, search, and display.

Upload the Google script I use here: https://www.loom.com/share/123920288d...

How Much Should You Be Spending On Google Ads? (eCommerce Calculator)

How Much Should You Be Spending On Google Ads? (eCommerce Calculator)

How Much Should You Be Spending On Google Ads? [eCommerce Calculator]

Access the calculator here: https://docs.google.com/spreadsheets/...

Use this free calculator to figure out how much you should be spending on Google ads and the predicted return you will get from it.

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How To Create A Google Ads Account Without Making A Campaign (2023)

How To Create A Google Ads Account Without Making A Campaign (2023)

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://calendly.com/growfmarketing/3...

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This is how you can easily set up a Google Ads account without having to create a campaign in 2023.

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Use Performance Max To Improve Your Search Campaigns Results

Use Performance Max To Improve Your Search Campaigns Results

In this video, I go over exactly how I use Performance Max campaigns to improve my search campaign results. The secret is harvesting the search categories that are shown in the Insights tab and recycling these into your search campaigns as new keywords and ad groups.

In my opinion, these are better than the keyword research planner as they are much more specific than what is shown in the keyword planner. A bonus point is that you can also recycle these into the search themes of your Performance Max asset groups to improve the targeting of these further.

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