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January 29, 2024
Use Performance Max To Improve Your Search Campaigns Results
In this video, I go over exactly how I use Performance Max campaigns to improve my search campaign results. The secret is harvesting the search categories that are shown in the Insights tab and recycling these into your search campaigns as new keywords and ad groups.
In my opinion, these are better than the keyword research planner as they are much more specific than what is shown in the keyword planner. A bonus point is that you can also recycle these into the search themes of your Performance Max asset groups to improve the targeting of these further.
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Plot twist, it is easy!
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It is worth noting that this is only available for qualifying EU countries which are:
Austria
Netherlands
Belgium
Norway
Czech Republic
Poland
Denmark
Portugal
Finland
Romania
France
Slovakia
Germany
Spain
Greece
Sweden
Hungary
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Ireland
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However, you should weigh up the monthly cost which is around 40 euros, in comparison to how much you are spending on Google Shopping. However, in most cases, it will be a no-brainer.
Oh and it stands for - Comparision Shopping Service
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