In this video, I go over exactly how I use Performance Max campaigns to improve my search campaign results. The secret is harvesting the search categories that are shown in the Insights tab and recycling these into your search campaigns as new keywords and ad groups.
In my opinion, these are better than the keyword research planner as they are much more specific than what is shown in the keyword planner.
A bonus point is that you can also recycle these into the search themes of your Performance Max asset groups to improve the targeting of these further.
Please comment below any other tutorials or videos around marketing that you would like to see!
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
Google Ads: How To Review Location Performance (2023)
Other useful videos:
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
In this video, I go over exactly how you can see your competitor's ads not just on YouTube, but on search and display. I explain how you can get to the Google Ads Transparency Centre and see everything they are advertising.
Plot twist, it is easy!
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
Download the Budget Split Calculator here: https://docs.google.com/spreadsheets/...
In this video, I go over the exact budget split calculator I use to ensure I allocate the best distribution per campaign in each funnel stage.