January 1, 2024

Why Use A CSS For Google Shopping Ads? Explained

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍Why should you use a CSS for Google Shopping ads?

Well, the main reason I use a CSS with clients is for the (up to) 20% cheaper CPC you can gain from using a CSS.

You can also get other benefits like product title and description optimisers with the merchant.

It is worth noting that this is only available for qualifying EU countries which are:

Austria

Netherlands

Belgium

Norway

Czech Republic

Poland

Denmark

Portugal

Finland

Romania

France

Slovakia

Germany

Spain

Greece

Sweden

Hungary

Switzerland

Ireland

United Kingdom

Italy

However, you should weigh up the monthly cost which is around 40 euros, in comparison to how much you are spending on Google Shopping. However, in most cases, it will be a no-brainer.

Oh and it stands for - Comparision Shopping Service

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If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

Download the calculator here: https://docs.google.com/spreadsheets/...

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Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...

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How To Hire A Digital Marketing Agency - This video covers 5 crucial areas to consider when choosing an agency. Some you definitely wouldn't have thought of. I've worked in marketing for the past 4 years and inside 3 different marketing agencies so have the inside scoop from me.

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Time stamps:

00:00: Introduction

‍00:28: Why listen to me?

‍01:08: Why you get burnt by agencies

‍04:58: Checklist #1 - case studies

‍06:18: Checklist #2 - research the account executive

‍08:44: Checklist #3 - what is their creative testing strategy

‍10:17: Checklist #4 - agency resources

‍11:56: Checklist #5 - your contract

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Please let me know of any other marketing tutorials, practices or frameworks you would like to see :)

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