This video goes over 6 essentials you should be doing to improve the ROAS potential from your Google Ads Performance Max campaign for ecom.
This is based on my experience of working on the campaign type and racking up over £5 million in ad spend.
In summary, they are:
1. Good Merchant Centre health
2. Feed optimisation
3. Product reviews
4. Campaign structure
5. Asset group testing
6. Product testing
Google Ads: Break-Even ROAS Calculator [Free Download]
Download the calculator here: https://docs.google.com/spreadsheets/...
Use this break-even ROAS calculator to work out exactly what ROAS you need to achieve in order to break even with your advertising costs.
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
Google Ads: How To Make Bid Adjustments For Age (2023)
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Google Ads: How To Connect Google Analytics 4 (GA4)