Best Practices For The New "Search Themes" Of Performance Max Audience Signals

Best Practices For The New "Search Themes" Of Performance Max Audience Signals

Work with my agency:

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here:

https://calendly.com/growfmarketing/3...

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Search Themes have now replaced custom segments. This video explains how I use the new search themes feature of Performance Max Audience Signals.

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Can Performance Max Be Used For Remarketing?? Explained

Can Performance Max Be Used For Remarketing?? Explained

Work with my agency:

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://calendly.com/growfmarketing/3...

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In this video, I go over how Google Ads Performance Max is used when it comes to remarketing. The short answer is that it does remarket to existing customers with the data you input but it CAN'T be used for remarketing alone. It is used for both new and existing customer acquisition.

My recommendations are to use other campaign types for remarketing like RLSAs, YouTube and Display.

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How To Get Product Reviews/ Star Ratings On Google Shopping Ads (2024)

How To Get Product Reviews/ Star Ratings On Google Shopping Ads (2024)

Work with my agency:If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://calendly.com/growfmarketing/3...

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Getting product reviews/ star ratings on your Google Shopping Ads is easy once you know how to do it.

So this is how you do it:

- Subscribe to a review aggregator

- (Google licensed)- Add product reviews to your site

- Fill in the GMC application form - Connect to GMC

- Create a review feed in GMC

- Wait 4 weeks for a manual review

- Enjoy  

Once you are approved for a review feed on GMC, follow the instructions of your review aggregator to integrate with Google ads :)

GMC application form:

https://support.google.com/merchants/...

Please let me know of any other marketing tutorials, practices or frameworks you would like to see :)

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