If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍In this video, I go over exactly how you can see your competitor's ads not just on YouTube, but on search and display. I explain how you can get to the Google Ads Transparency Centre and see everything they are advertising.

Plot twist, it is easy!

‍‍In this video, I go over my ESSENTIAL tips for creating high-quality leads through Performance Max campaigns. Previously, Pmax has been given a bad rep for generating low lead quality, however, from years of experimentation using these tactics means you can really improve your lead quality and integrate the campaign type into your strategy.

My top tips are as follows:

‍00:00 - Intro

‍00:45 - Follow a lead gen campaign structure

‍03:15 - Maximise your image and video assets

‍04:20 - Maximise your search themes, initially from the keyword planner then further populate them from high-converting search terms in the insights tab of the pmax campaign

‍05:00 - Use customer lists of existing CUSTOMERS if you can. Not leads, but customers only.

‍05:50 - Use offline conversions: value-based bidding in combination with all lead statuses uploaded and with Monterey value assigned

‍07:40 - Use a brand exclusion

‍08:10 - Bid for new customers- Exclude existing leads

Work with Growf - the eCommerce marketing agency:

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://www.growfmarketing.com/

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This video goes over the new structure of Google ads Performance Max Audience signals with the new addition of "Search Themes" replacing "Custom Segments".

‍Spoiler not much has changed... However, this is how best to make the most of the new Search Themes feature.