Google Ads Message Match: The Stupidly Simple Way To Improve Campaign Performance

Google Ads Message Match: The Stupidly Simple Way To Improve Campaign Performance

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

- Message Match Framework: https://miro.com/app/board/uXjVPWzgRs...

Google Ads Message Match: How To Easily Improve Campaign Performance - in this video I go over what message match is when it comes to Google ads and how using it can easily improve your campaign performance.

Competing on budget is hard, so why not compete on quality? Google rewards quality with higher rankings so introducing message match to your campaigns is the EASIEST way to improve the quality of your campaign and naturally rank above your competitors.

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How much should you be spending on Google ads? (Lead Gen Calculator)

How much should you be spending on Google ads? (Lead Gen Calculator)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

Download the Google Ads performance predictor here: https://docs.google.com/spreadsheets/...

In this video, I go over the metrics to can expect to achieve based on your ad spend on Google Ads. To make this as realistic of a forecast as possible, you will need the following metrics:

- Ad spend

- CPC

- Website CVR

- Lead to customer CVR

- Average deal value

Then based on conversion rates and CPC we can forecast your results. However, please bare in mind that scaling spend infinitely won't return the same ROAS, it will begin to come down, the more you spend.

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3 Essential Google Ad Campaigns For A Service-Based Business (including keyword research example)

3 Essential Google Ad Campaigns For A Service-Based Business (including keyword research example)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

- Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...

This video goes over 3 campaign types that every service-based business should be using on Google ads. Included is a live example of these 3 campaign types for a dentist based in Bristol.

It shows why keyword research is so important for these campaign types as we started with only a few ad group ideas and ended with 10 x more!

Timestamps:

00:01 - Introduction

00:33 - All 3 campaigns explained

00:55 - Title campaign explained in detail

03:10 - Specific services campaign explained in detail

03:57 - Competitor campaign explained in detail

04:56 - Title campaign live keyword research example

12:56 - Specific services campaign live keyword research example

23:34 - Competitor campaign live keyword research example

27:18 - Summary

Please let me know of any other marketing tutorials, practices or frameworks you would like to see :)

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