
Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...
How To Hire A Digital Marketing Agency - This video covers 5 crucial areas to consider when choosing an agency. Some you definitely wouldn't have thought of. I've worked in marketing for the past 4 years and inside 3 different marketing agencies so have the inside scoop from me.
Time stamps:
00:00: Introduction
00:28: Why listen to me?
01:08: Why you get burnt by agencies
04:58: Checklist #1 - case studies
06:18: Checklist #2 - research the account executive
08:44: Checklist #3 - what is their creative testing strategy
10:17: Checklist #4 - agency resources
11:56: Checklist #5 - your contract
Please let me know of any other marketing tutorials, practices or frameworks you would like to see :)
Download the framework here: https://docs.google.com/spreadsheets/...
In this video, I go over how I set up Performance Max campaigns for ecom clients. This covers each step you need to do along with some of the tips and tactics I use to make sure my campaign will perform well.
I go over the strategy, creating the ad copy and setting up the campaign itself.
00:00 The Steps
00:40 The Strategy
02:35 Performance Max Ad Copy Framework
04:00 Campaign Settings
05:30 Bidding & New Customer Acquisition
07:50 Creating The "Master" Asset Group
09:00 Asset Group Images
09:57 Asset Group Video
11:27 Asset Group Ad Extensions
13:20 Search Themes
15:00 Audience Signal
17:57 Publishing
18:52 The Listing Group
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Google Ads: 68 Callout Examples (Free Download)
Access the framework here: https://docs.google.com/spreadsheets/...
This video breaks down exactly how I structure an Audience Signal for a Performance Max campaign to maximise ROAS. Covering the 3 main sections that make up the Audience Signal: Custom Segments, Your Data And Interests & Detailed Demographics.