January 15, 2023
How To Hire The Right Marketing Agency (5-Step Checklist)
Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...
How To Hire A Digital Marketing Agency - This video covers 5 crucial areas to consider when choosing an agency. Some you definitely wouldn't have thought of. I've worked in marketing for the past 4 years and inside 3 different marketing agencies so have the inside scoop from me.
Time stamps:
00:00: Introduction
00:28: Why listen to me?
01:08: Why you get burnt by agencies
04:58: Checklist #1 - case studies
06:18: Checklist #2 - research the account executive
08:44: Checklist #3 - what is their creative testing strategy
10:17: Checklist #4 - agency resources
11:56: Checklist #5 - your contract
Please let me know of any other marketing tutorials, practices or frameworks you would like to see :)
Related Videos
Best Practices For Performance Max Audience Signal - Interests & Detailed Demographic
Work with my agency:
If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here:
https://calendly.com/growfmarketing/3...
----------------------------------------------------------------------------------------------------------
This video shows how I layout approach the Interests & Detailed Demographic section of Google Ads Performance Max Audience Signals.
The key is to keep it specific and relevant to your product or service. Then, once you have collected some data, use the insights tab to add in "indexed" audiences to the mix.
Watch Video
.png)
Can Performance Max Be Used For Remarketing?? Explained
Work with my agency:
If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://calendly.com/growfmarketing/3...
----------------------------------------------------------------------------------------------------------
In this video, I go over how Google Ads Performance Max is used when it comes to remarketing. The short answer is that it does remarket to existing customers with the data you input but it CAN'T be used for remarketing alone. It is used for both new and existing customer acquisition.
My recommendations are to use other campaign types for remarketing like RLSAs, YouTube and Display.
Watch Video
.png)
The Best Performance Max Structure For Lead Gen
In this video, I go over the best structure for success with lead generation using Performance Max. It also includes how I scale campaigns and the top tips that are quite frankly essential for this success.
More to come on lead gen for Performance Max!
Watch Video