January 15, 2023

How To Hire The Right Marketing Agency (5-Step Checklist)

How To Hire The Right Marketing Agency (5-Step Checklist)

Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...

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How To Hire A Digital Marketing Agency - This video covers 5 crucial areas to consider when choosing an agency. Some you definitely wouldn't have thought of. I've worked in marketing for the past 4 years and inside 3 different marketing agencies so have the inside scoop from me.

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Time stamps:

00:00: Introduction

‍00:28: Why listen to me?

‍01:08: Why you get burnt by agencies

‍04:58: Checklist #1 - case studies

‍06:18: Checklist #2 - research the account executive

‍08:44: Checklist #3 - what is their creative testing strategy

‍10:17: Checklist #4 - agency resources

‍11:56: Checklist #5 - your contract

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Please let me know of any other marketing tutorials, practices or frameworks you would like to see :)

Google Ads: How To Add Audiences To Your Search Campaign (2023)

Google Ads: How To Add Audiences To Your Search Campaign (2023)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

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‍- Google Ads: How To Add Audiences To Your Search Campaign (2023)

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Performance Max For Lead Gen - Top Tips

Performance Max For Lead Gen - Top Tips

‍‍In this video, I go over my ESSENTIAL tips for creating high-quality leads through Performance Max campaigns. Previously, Pmax has been given a bad rep for generating low lead quality, however, from years of experimentation using these tactics means you can really improve your lead quality and integrate the campaign type into your strategy.

My top tips are as follows:

‍00:00 - Intro

‍00:45 - Follow a lead gen campaign structure

‍03:15 - Maximise your image and video assets

‍04:20 - Maximise your search themes, initially from the keyword planner then further populate them from high-converting search terms in the insights tab of the pmax campaign

‍05:00 - Use customer lists of existing CUSTOMERS if you can. Not leads, but customers only.

‍05:50 - Use offline conversions: value-based bidding in combination with all lead statuses uploaded and with Monterey value assigned

‍07:40 - Use a brand exclusion

‍08:10 - Bid for new customers- Exclude existing leads

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Google Ads: How to See Your Competition (Auction Insights)

Google Ads: How to See Your Competition (Auction Insights)

‍If you would like to me manage your own Google or Facebook Ads account, then please get in touch here:

‍https://calendly.com/growfmarketing/3...

Google Ads: How to See Your Competition (Auction Insights)

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