January 15, 2023

How To Hire The Right Marketing Agency (5-Step Checklist)

Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...

‍

How To Hire A Digital Marketing Agency - This video covers 5 crucial areas to consider when choosing an agency. Some you definitely wouldn't have thought of. I've worked in marketing for the past 4 years and inside 3 different marketing agencies so have the inside scoop from me.

‍

Time stamps:

00:00: Introduction

‍00:28: Why listen to me?

‍01:08: Why you get burnt by agencies

‍04:58: Checklist #1 - case studies

‍06:18: Checklist #2 - research the account executive

‍08:44: Checklist #3 - what is their creative testing strategy

‍10:17: Checklist #4 - agency resources

‍11:56: Checklist #5 - your contract

‍

Please let me know of any other marketing tutorials, practices or frameworks you would like to see :)

Related Videos

Google Ads: 5 Ways To Improve B2B Lead Quality

Google Ads: 5 Ways To Improve B2B Lead Quality

Google Ads: 5 Ways To Improve B2B Lead Quality

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍In this video, I go over my 5 top tips and tactics to improve B2B lead quality with your Google ads campaigns.

‍

This includes :

- Using targeted audiences within your search campaigns that are related to your business or targeting keywords

- Uploading all lead status changes as conversions - Assigning monetary value to each lead status

- Using a value-based bidding strategy to optimise for customers over leads

- Using a B2B structured Pmax campaign to recycle keyword findings to your search campaigns

Google Ads: How To Create A Callout (Ad Extension)

Google Ads: How To Create A Callout (Ad Extension)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here:

https://calendly.com/growfmarketing/3...

‍- Google Ads: How To Create A Callout (Ad Extension)

Access the framework here: https://docs.google.com/spreadsheets/...

Predict Your Google Ads Performance [Free Download]

Predict Your Google Ads Performance [Free Download]

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

Download the calculator here: https://docs.google.com/spreadsheets/...

‍In this video, I go over the results you can expect to see on your lead generation Google Ads account. The results are based on average CPC, average deal value and conversion rates.