
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
The "Your Data" section is the most important part of your Performance Max audience signal. It provides Google with your previous customer data so it can go out and find people who are similar and, therefore, more likely to purchase.
In this video, I go over the best audiences to test out in this section of the audience signal for both ecom and lead gen.
Google Ads: Break-Even ROAS Calculator [Free Download]
Download the calculator here: https://docs.google.com/spreadsheets/...
Use this break-even ROAS calculator to work out exactly what ROAS you need to achieve in order to break even with your advertising costs.
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- This video is an exact step-by-step tutorial of how you can add a user to your Google Analytics account in under 2 minutes. This will work for both Universal Analytics & Google Analytics 4 (UA & GA4).
Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...
Why listen to me?
My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising.
In this video, I go over exactly how I use Performance Max campaigns to improve my search campaign results. The secret is harvesting the search categories that are shown in the Insights tab and recycling these into your search campaigns as new keywords and ad groups.
In my opinion, these are better than the keyword research planner as they are much more specific than what is shown in the keyword planner. A bonus point is that you can also recycle these into the search themes of your Performance Max asset groups to improve the targeting of these further.