January 21, 2022
Google Ads Message Match: The Stupidly Simple Way To Improve Campaign Performance
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
- Message Match Framework: https://miro.com/app/board/uXjVPWzgRs...
Google Ads Message Match: How To Easily Improve Campaign Performance - in this video I go over what message match is when it comes to Google ads and how using it can easily improve your campaign performance.
Competing on budget is hard, so why not compete on quality? Google rewards quality with higher rankings so introducing message match to your campaigns is the EASIEST way to improve the quality of your campaign and naturally rank above your competitors.
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The best Audiences for "Your Data" - Performance Max Audience Signal
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
The "Your Data" section is the most important part of your Performance Max audience signal. It provides Google with your previous customer data so it can go out and find people who are similar and, therefore, more likely to purchase.
In this video, I go over the best audiences to test out in this section of the audience signal for both ecom and lead gen.
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Google Ads: 5 Ways To Improve B2B Lead Quality
Google Ads: 5 Ways To Improve B2B Lead Quality
If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...
In this video, I go over my 5 top tips and tactics to improve B2B lead quality with your Google ads campaigns.
This includes :
- Using targeted audiences within your search campaigns that are related to your business or targeting keywords
- Uploading all lead status changes as conversions - Assigning monetary value to each lead status
- Using a value-based bidding strategy to optimise for customers over leads
- Using a B2B structured Pmax campaign to recycle keyword findings to your search campaigns
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Google Ads: Performance Predictor (eCommerce)
Work with my agency:
If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://calendly.com/growfmarketing/3...
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Google Ads: Performance Predictor (eCommerce)
Download the calculator here: https://docs.google.com/spreadsheets/...
Use this performance predictor in order to find out the return you can expect from your Google ads.
In order for this to work, you will need to understand a few metrics about your website before. However, you should be able to find these within your GA4 or on the Google ads platform. These are:
. Your website conversion rate
. Your average order value
. The average CPC for your campaigns
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