In this video, I go over exactly how I use Performance Max campaigns to improve my search campaign results. The secret is harvesting the search categories that are shown in the Insights tab and recycling these into your search campaigns as new keywords and ad groups.

In my opinion, these are better than the keyword research planner as they are much more specific than what is shown in the keyword planner.

A bonus point is that you can also recycle these into the search themes of your Performance Max asset groups to improve the targeting of these further.

Please comment below any other tutorials or videos around marketing that you would like to see!

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍

‍- Why listen to me?

My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)

‍

Copy & paste the framework from here:https://docs.google.com/spreadsheets/...

‍

‍Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...

‍

‍This is the exact framework I use (and you can too) to create Google ads Descriptions that include the persuasive elements needed for high-converting and clickable ads.

‍

Timestamps:

‍00:00 Introduction

‍00:32 Descriptions breakdown

‍02:56 Description 1: Offer & Scarcity

‍03:27 Description 2: Key features/ benefits & Social proofing

‍04:20 Description 3: Value proposition & Call to action (CTA)

‍

Please let me know of any other marketing tutorials, practices, or frameworks you would like to see :)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

‍- How To Add A User To Google Tag Manager GTM In Under 2 Minutes (2023)

Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...

This video is an exact step-by-step tutorial of how you can add a user to your Google Tag Manager (GTM) account in under 2 minutes.