Download the framework here: https://docs.google.com/spreadsheets/...

‍In this video, I go over how I set up Performance Max campaigns for ecom clients. This covers each step you need to do along with some of the tips and tactics I use to make sure my campaign will perform well.

I go over the strategy, creating the ad copy and setting up the campaign itself.

00:00 The Steps

‍00:40 The Strategy

02:35 Performance Max Ad Copy Framework

‍04:00 Campaign Settings

‍05:30 Bidding & New Customer Acquisition

‍07:50 Creating The "Master" Asset Group

‍09:00 Asset Group Images

‍09:57 Asset Group Video

‍11:27 Asset Group Ad Extensions

‍13:20 Search Themes

‍15:00 Audience Signal

‍17:57 Publishing

‍18:52 The Listing Group

In this video, I go over the exact eCom marketing strategies we use at my agency to gain incredible results for our clients. Not only that, we also go over the tactics we combine with the strategy to achieve breakthrough results. View the full strategy here:

https://miro.com/app/board/uXjVPWzgRs...

Work with Growf - the eCommerce marketing agency:

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://www.growfmarketing.com/

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This video goes over the new structure of Google ads Performance Max Audience signals with the new addition of "Search Themes" replacing "Custom Segments".

‍Spoiler not much has changed... However, this is how best to make the most of the new Search Themes feature.