The 5 Stages Of The Decision-Making Process (Marketing Focus)

The 5 Stages Of The Decision-Making Process (Marketing Focus)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

In this video, I outline the 5 stages a consumer goes through before making a purchase.

This consists of the following:

- Problem recognition

- Information search

- Alternative search

- Purchase decision

- Post-purchase evaluation

This video only explains the 5 stages. I have another video on my channel that goes over the marketing and website needs you should have in place to give the consumer everything they need to convert.

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Google Analytics: How To Create A GA4 Property In 1 Minute (2023)

Google Analytics: How To Create A GA4 Property In 1 Minute (2023)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

- Why listen to me?

My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)

Google Analytics: How To Create A GA4 Property In 1 Minute (2023)

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Google Ads: Headlines Template To Create Highly Persuasive Ads (Free Download)

Google Ads: Headlines Template To Create Highly Persuasive Ads (Free Download)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

- Why listen to me?

My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)

Copy & paste the framework from here:https://docs.google.com/spreadsheets/...

Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...

This is the exact framework I use (and you can too) to create Google ads headlines that include the persuasive elements needed for high-converting and clickable ads.

Timestamps:

00:00 Introduction

00:51 Headlines breakdown

03:25 Headline 1-4: Search keywords

03:39 Headline 5: Brand name & Service

04:15 Headline 6: Asking a question

04:32 Headline 7-10: Keyword benefits

05:38 Headline 11-12: Social proofing

06:18 Headline 13: Scarcity

06:45 Headline 14-15: Call to action

Please let me know of any other marketing tutorials, practices, or frameworks you would like to see :)

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