February 19, 2023

Google Ads: Descriptions Ad Copy Template To Create Highly Persuasive Ads (Free Download)

Google Ads: Descriptions Ad Copy Template To Create Highly Persuasive Ads (Free Download)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

- Why listen to me?

My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)

Copy & paste the framework from here:https://docs.google.com/spreadsheets/...

Get free access to all of my marketing frameworks here: https://miro.com/app/board/uXjVPWzgRs...

This is the exact framework I use (and you can too) to create Google ads Descriptions that include the persuasive elements needed for high-converting and clickable ads.

Timestamps:

00:00 Introduction

00:32 Descriptions breakdown

02:56 Description 1: Offer & Scarcity

03:27 Description 2: Key features/ benefits & Social proofing

04:20 Description 3: Value proposition & Call to action (CTA)

Please let me know of any other marketing tutorials, practices, or frameworks you would like to see :)

Google & Facebook Ads: Digital Marketing Strategy For A Service-Based Business

Google & Facebook Ads: Digital Marketing Strategy For A Service-Based Business

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

- Why listen to me?

My name's Josh and I have 4 years of in-house e-com business and marketing agency experience working specifically on Google, Facebook, and Linkedin advertising. I still work for a marketing agency and in my spare time like to break down marketing into its most simple and easy-to-understand form and most importantly provide free frameworks and templates for you to use :)

Get free access to the framework here: https://miro.com/app/board/uXjVPWzgRs...

Digital Marketing Strategy For A Service-Based Business (Google & Facebook Ads):

This video goes over my recommended Google and Facebook ads marketing strategy for your service-based business. This has been created from my experience of working in marketing for the past 4 years within 3 different agencies, so have the inside scoop on me.

Time stamps:

00:01: Introduction

00:28: Strategy Overview

02:23: Google ads strategy

05:45: Facebook ads strategy

09:40: Optimising your campaigns

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6 Essentials for Performance Max ecom Success (10 ROAS)

6 Essentials for Performance Max ecom Success (10 ROAS)

This video goes over 6 essentials you should be doing to improve the ROAS potential from your Google Ads Performance Max campaign for ecom.

This is based on my experience of working on the campaign type and racking up over £5 million in ad spend.

In summary, they are:

1. Good Merchant Centre health

2. Feed optimisation

3. Product reviews

4. Campaign structure

5. Asset group testing

6. Product testing

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Google Ads Performance Max: 3-Step Optimisation Checklist

Google Ads Performance Max: 3-Step Optimisation Checklist

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

Google Ads Performance Max: 3-Step Optimisation Checklist

Find the Google script here: https://www.loom.com/share/123920288d...

In this video, I go over exactly how I optimise and improve results for a performance max campaign. This is done in a 3-step process:

1. Review asset group level performance

2. From the insights tab, I find new keywords to add to my custom segment

3. From the insights tab, I find new audiences to add to my audience signal

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