October 17, 2023

Best Practices For Performance Max Audience Signal - Interests & Detailed Demographic

Best Practices For Performance Max Audience Signal - Interests & Detailed Demographic

Work with my agency:

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here:

https://calendly.com/growfmarketing/3...

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This video shows how I layout approach the Interests & Detailed Demographic section of Google Ads Performance Max Audience Signals.

The key is to keep it specific and relevant to your product or service. Then, once you have collected some data, use the insights tab to add in "indexed" audiences to the mix.

Google Ads: 25 Sitelink Ad Extension Examples (Free Download)

Google Ads: 25 Sitelink Ad Extension Examples (Free Download)

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

- Google Ads: 25 Sitelink Examples (Free Download)

Access the framework here: https://docs.google.com/spreadsheets/...

By the way, I realised it was 24 not 25 sitelinks once the video was finished, my bad! However, this list will be continually added to.

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Use Performance Max To Improve Your Search Campaigns Results

Use Performance Max To Improve Your Search Campaigns Results

In this video, I go over exactly how I use Performance Max campaigns to improve my search campaign results. The secret is harvesting the search categories that are shown in the Insights tab and recycling these into your search campaigns as new keywords and ad groups.

In my opinion, these are better than the keyword research planner as they are much more specific than what is shown in the keyword planner. A bonus point is that you can also recycle these into the search themes of your Performance Max asset groups to improve the targeting of these further.

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6 Essentials for Performance Max ecom Success (10 ROAS)

6 Essentials for Performance Max ecom Success (10 ROAS)

This video goes over 6 essentials you should be doing to improve the ROAS potential from your Google Ads Performance Max campaign for ecom.

This is based on my experience of working on the campaign type and racking up over £5 million in ad spend.

In summary, they are:

1. Good Merchant Centre health

2. Feed optimisation

3. Product reviews

4. Campaign structure

5. Asset group testing

6. Product testing

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