August 31, 2023

Google Ads Performance Max: 3-Step Optimisation Checklist

Google Ads Performance Max: 3-Step Optimisation Checklist

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

Google Ads Performance Max: 3-Step Optimisation Checklist

Find the Google script here: https://www.loom.com/share/123920288d...

In this video, I go over exactly how I optimise and improve results for a performance max campaign. This is done in a 3-step process:

1. Review asset group level performance

2. From the insights tab, I find new keywords to add to my custom segment

3. From the insights tab, I find new audiences to add to my audience signal

Find your Google ads customer ID in under 1 minute

Find your Google ads customer ID in under 1 minute

Work with Growf - the eCommerce marketing agency:

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://www.growfmarketing.com/

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This tutorial shows you exactly how to find your customer ID within your Google ads account in under 1 minute.

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Google Ads: 5 Ways To Improve B2B Lead Quality

Google Ads: 5 Ways To Improve B2B Lead Quality

Google Ads: 5 Ways To Improve B2B Lead Quality

If you would like to me manage your own Google or Facebook Ads account, then please get in touch here: https://calendly.com/growfmarketing/3...

In this video, I go over my 5 top tips and tactics to improve B2B lead quality with your Google ads campaigns.

This includes :

- Using targeted audiences within your search campaigns that are related to your business or targeting keywords

- Uploading all lead status changes as conversions - Assigning monetary value to each lead status

- Using a value-based bidding strategy to optimise for customers over leads

- Using a B2B structured Pmax campaign to recycle keyword findings to your search campaigns

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Best Practices For The New "Search Themes" Of Performance Max Audience Signals

Best Practices For The New "Search Themes" Of Performance Max Audience Signals

Work with my agency:

If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here:

https://calendly.com/growfmarketing/3...

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Search Themes have now replaced custom segments. This video explains how I use the new search themes feature of Performance Max Audience Signals.

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