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October 12, 2023
Can Performance Max Be Used For Remarketing?? Explained
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If you would like to partner with my agency to manage your Google or Facebook Ads accounts, then please get in touch here: https://calendly.com/growfmarketing/3...
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In this video, I go over how Google Ads Performance Max is used when it comes to remarketing. The short answer is that it does remarket to existing customers with the data you input but it CAN'T be used for remarketing alone. It is used for both new and existing customer acquisition.
My recommendations are to use other campaign types for remarketing like RLSAs, YouTube and Display.
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I go over the strategy, creating the ad copy and setting up the campaign itself.
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