Client Overview At Growf, we collaborated with Extracted, a leading supplement brand, to enhance their digital marketing strategy and drive significant growth. Within just 8 weeks, we achieved remarkable results, reducing their new customer acquisition cost (nCAC) by 47% and increasing new customers by 70% across multiple platforms.
Key Platforms and Results Our strategy spanned Google Ads, Meta Ads (formerly Facebook), and Bing Ads, targeting specific improvements on each platform:
- Google Ads: nCAC decreased by 39%, with new customers increasing by 49%.
- Meta Ads: nCAC decreased by 63%, and new customers surged by 107%.
- Bing Ads: nCAC reduced by 70%, resulting in a remarkable 350% increase in new customers.
Our success with Extracted was driven by five critical strategies:
- New customer reporting
- Google ads
- Bing ads
- Meta ads
New Customer Reporting: We tackled the challenge of inefficient ad spend targeting existing customers by developing a robust new customer reporting system. This included a customisable dashboard for tracking overall acquisition across platforms and a detailed campaign nCAC tracker to optimise spending effectively.
Google Ads Strategy: We implemented a focused approach, breaking down their account by product with tailored search campaigns. These campaigns targeted problem-aware and solution-aware users, significantly reducing in-platform nCAC by 40% and boosting new customer acquisition by 50%.
Bing Ads Strategy: Mirroring our successful Google Ads strategy, we replicated the approach on Bing Ads, achieving comparable, impressive results.
Meta Ads Strategy: Our Meta Ads strategy centred on three key campaigns: testing, scaling, and remarketing. Through iterative testing of diverse content styles—from user-generated content to celebrity endorsements—we effectively lowered nCAC and maximised new customer acquisition.
Conclusion
If your brand is facing challenges similar to Extracted's, explore our success stories and schedule a discovery call today. Let's craft a bespoke strategy to elevate your brand, reducing nCAC and scaling new customer acquisition month over month.
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