My Exact Google Ads E-Commerce Strategy | 14 ROAS

Are you looking to scale your eCommerce brand using Google Ads but feeling overwhelmed by all the options and strategies? Well, you're in luck because, in this article, we're breaking down the exact eCommerce marketing strategies we use on Google Ads to achieve impressive results.

Recently, we've onboarded two clients, and the results speak for themselves. With one client, we saw a remarkable increase in ROAS (Return on Ad Spend) by 102%, while with another, it was 78%, despite spending £16,000. Furthermore, with our third client, who has been implementing these strategies for a few months, we're in a scaling phase, having increased ad spend by 117%, and still boosting ROAS by 20% and purchases by 133%.

Understanding the Strategy

Our approach revolves around five key strategies, each tailored to different levels of ad spend:

Top of Funnel: Utilizing YouTube shorts and demand generation campaigns to attract potential customers. YouTube shorts offer cost-effective clicks, especially in unsaturated markets, while demand generation campaigns drive effective cost per click.

Middle of Funnel: Segmented campaigns focusing on higher and lower-demand products. This segmentation allows for more targeted ad copy, imagery, and audience signals, ultimately increasing relevancy and conversion rates.

Bottom of Funnel: Three separate campaigns:

• Brand campaign: Bidding on brand keywords to combat competition.
• Top-performing products search campaign: Highlighting top-performing products from higher-demand segments.
• Dynamic remarketing display campaign: Utilizing Google Merchant Center to retarget website visitors with personalized product ads.

Tactical Insights for Success

In addition to strategy, successful execution requires attention to specific tactics:

• Merchant Center Health: Ensure the health of your Merchant Center to avoid warnings and errors.
• Product Feed Optimization: Optimize product titles, descriptions, and images for better visibility.
• Product Reviews: Incorporate Google reviews to enhance product credibility and click-through rates.
• Previous Purchase Audiences: Utilize existing customer data for dynamic remarketing campaigns.
• Campaign Structure: Follow the 80/20 rule and test asset groups for optimal performance.
• Product Testing: Focus advertising efforts on profitable products to improve overall profitability.

Conclusion

Implementing a successful Google Ads eCommerce strategy requires smart planning, strategic execution, and continuous optimization. By following these proven strategies and tactics, you can scale your eCommerce brand effectively and achieve impressive returns on your ad spend.

If you're ready to take your eCommerce business to the next level, consider working with our agency. Book a discovery call through the link, and let's discuss how we can help you achieve your goals.