How To Get Product Reviews/ Star Ratings On Google Shopping Ads (2024)

Are you curious about those eye-catching star ratings on some Google Shopping ads? Wondering how you can get them for your own products? Look no further! In this guide, we'll break down the process of acquiring product reviews and star ratings for your Google Shopping ads, making it easier than you might think.

Benefits of Google Product Reviews

Before we delve into the process, let's highlight why having product reviews and star ratings on your Google Shopping ads can be a game-changer:

Increased Visibility: Ads with reviews take up more space on the search results page, making them more noticeable to potential customers.

Competitive Advantage: Stand out from competitors who don't have reviews. Social proofing plays a significant role here, as shoppers tend to trust products with positive reviews.

Boosted Confidence: Reviews instill confidence in shoppers, leading to higher click-through rates and conversion rates when your website aligns with the expectations set by the reviews.

Qualifications and Requirements:

To qualify for displaying product reviews and star ratings on your Google Shopping ads, you'll need to meet certain criteria:

• Minimum 50 Reviews: Ensure you have at least 50 reviews across all your products. If you don't have them yet, focus on gathering reviews to enhance your credibility.
• Google Licensed Review Partner: You'll need to subscribe to a review aggregator that is a Google-licensed review partner. These partners integrate directly with Google Merchant Center, automating the process of pulling reviews onto your ads.

The Process:

Now, let's walk through the steps to set up product reviews and star ratings for your Google Shopping ads:

Subscribe to Review Aggregator: Choose a review aggregator from Google's list of eligible partners or based on your preference. These aggregators typically charge a monthly subscription fee, but they streamline the review collection process.

Add Review Aggregator to Your Site: Integrate the chosen review aggregator into your website to start collecting product reviews from customers.

Apply for Google Merchant Center Connection: Fill out the Product Ratings Interest Form in your Google Merchant Center account. Indicate that you'd like to submit the feed through a supported partner. Ensure that you have more than 50 reviews and follow the instructions provided.

Create Review Feed: Once approved, create a review feed in your Google Merchant Center account and connect it to your chosen review aggregator. This step enables Google to display your product reviews and star ratings on your Shopping ads.

Wait for Approval: Google manually reviews the submitted feed, which may take around four weeks. Once approved, you'll receive confirmation via email.

Sit back and watch as your Google Shopping ads attract more attention and clicks with the added credibility of product reviews and star ratings.

Conclusion:

Incorporating product reviews and star ratings into your Google Shopping ads can significantly enhance their effectiveness and boost your sales. By following the steps outlined above and choosing the right review aggregator, you can leverage social proofing to stand out from the competition and win over more customers. 

With a little effort and the right tools, you can harness the power of product reviews to supercharge your Google Shopping ads and drive more conversions. Start collecting reviews today and watch your ad performance soar!