The Fastest Way To Create A Performance Max Campaign In Google Ads Editor

When it comes to creating successful ad campaigns, speed and efficiency are crucial. In this blog post, I'll walk you through the quickest way to set up a Performance Max (PMax) campaign using Google Ads Editor. With the right strategy and tools, you can create these campaigns in just a few minutes. Plus, I'll introduce a special ad copy framework designed to help you get the most out of your ads, which you can download for free.

Why Use Google Ads Editor for PMax Campaigns

Google Ads Editor allows you to manage and create campaigns quickly, especially if you need to handle multiple campaigns at once. The real key to creating a PMax campaign in seconds lies in the ad copy framework I use at my Google Ads agency. This framework includes all the psychological triggers that help convince potential customers to take action, ensuring high conversion rates.

Step-by-Step Guide to Creating a PMax Campaign in Seconds

Delete Previous Campaigns (Optional):

If you've previously created a campaign as a test or an example, you can start by deleting it to keep things clean.‍

Select Campaigns:

On the left-hand side of Google Ads Editor, go to the "Campaigns" section.

Create a New Performance Max Campaign:

Add a new PMax campaign and ensure the name matches the name you've used in your ad copy framework. This is important because the framework and campaign need to be linked correctly.

Copy Your Framework Data:

Go to the framework you've downloaded. Ensure all the columns, including titles like "Campaign Name" and "Ad Group," are selected.

Paste the Data in Google Ads Editor:

Go to the "Asset Groups" section in Google Ads Editor. Select the campaign you've just created and click on the button that says "Make Multiple Changes." A window will appear, and you'll need to choose the option "My data includes columns for campaigns and/or ad groups" since the data you copied has these columns.

Paste and Process Your Data:

Simply paste the data from your clipboard into Google Ads Editor. You'll see your campaign column, asset group column, and other important information like headlines and URLs appear in the editor. Some details, like character counts, might not be recognized, but that's okay—they aren't needed for this process.

Finalize the Campaign:

Click "Process," then "Finish and Review." Google Ads Editor will upload everything for your PMax campaign, including headlines, descriptions, business names, and URLs.

Adding Assets and Fine-Tuning

After the main part of your campaign is uploaded, the next step is to fine-tune the details:

Upload Images and Videos:

Add unique images and videos for each asset group in your campaign. While the logos can be the same, it's important to personalize your images and videos to match each specific group's needs.

Add Audience Signals and Search Themes:

For better targeting, include audience signals (e.g., specific customer groups or interests) and search themes to refine who sees your ads.

Set Budget and Location Targeting:

Don't forget to set your daily budget and choose your target locations based on your customers' location.

And just like that, your Performance Max campaign is ready to go!

Conclusion

Using Google Ads Editor to create a PMax campaign is incredibly fast and effective when you have the right framework. Following the steps above, you can easily build a campaign in minutes, ensuring that your ad copy is set up to convert. If you want help managing your Google Ads or want to discuss how we can help scale your business, feel free to book a call using the calendar.